There was a time when music publishers lived for their songwriters, doing everything they could think of to promote their songs and looking under every rock to collect their royalties. But over the last 25 years, music publishers got bigger and bigger, their catalogs grew to millions of songs and it became virtually impossible for them to proactively track royalties and promote songs and careers – in short, they lost their mojo.
Spirit music was founded in 1995 by a group of music industry rebels who wanted to return music publishing to its hard driving, entrepreneurial, service-and-results-oriented roots. We set out to create a haven for veteran songwriters, buzzing newcomers and other song owners in all genres and from all parts of the world, where mentorship would be encouraged, information shared and careers and catalogs aggressively developed and revitalized.
From the start, we saw that most royalty statements were hieroglyphics so we simplified them; we found that most publishers rarely spoke with their writers so we made sure to share everything we knew and all we were doing with ours; we realized that most companies’ overseas offices were invisible satellites, so we built a network of like-minded partners and got them fully vested in our songs and strategies; we saw a huge disconnect between music makers and the film, tv, advertising and new media worlds and we built bridges and connected them; we realized that in a rapidly evolving music market, music publishers needed to be more than royalty collectors and song pluggers – so we’ve become complete marketing partners, fully integrated with our writers and their teams in promoting their work and legacies into permanent parts of the pop culture.
At Spirit, we’re music fans first, privileged to work with some of the most beloved songs and songwriters of the past, present and future – from the standards of Frank Sinatra and Billie Holliday to the pioneering rock of Elvis Presley, Chubby Checker and Dion; from the seminal blues of Elmore James and Lightnin’ Hopkins to the envelope-pushing jazz of Charles Mingus to the classic country of Dolly Parton and the Oak Ridge Boys; from the groundbreaking rock of the Velvet Underground, T.Rex and Alice Cooper to the southern rock of the Marshall Tucker Band and Pure Prairie League and the jam classics of the Grateful Dead; from the timeless soul of Jackie Wilson, Chaka Khan and Angela Winbush to the rhythmic funk of Boz Scaggs, Rufus and Chicago and the groundbreaking rap of The Treacherous Three, UTFO and Young MC; from the Latin hits of Ricky Martin to the Latin rap of Pitbull to modern rock by Scissor Sisters, The Naked & Famous and Hooray For Earth and massive pop hits by Madonna, Mariah Carey, Janet Jackson, Jay Z and Usher.
With music discovery and distribution evolving rapidly, Spirit’s mission is to re-imagine publishing into the new century, perfecting royalty tracking with the tools of the digital age and collaborating with a broad international network of creative partners in recorded music, film, television, advertising and the newest media to lead our songs and songwriters to new generations of fans.